Up to now, I've been in the "Apple wants to do the right thing" camp. But my viewpoint is starting to change.
Here's how I spotted a $5M/year scam on the App Store, in 5 minutes flat:
First, the ratings of this app: 4.6 stars, with over 83,146 ratings, and a glowing 5-star "featured" review:

★★★★★
Astronomy fun
I’ve been using the app for a few months now and decided to add some things to the review. First of all it definitely lives up to my expectations even this far down the line! The daily updates astronomy news is what makes me come back for more and in my opinion what makes this app stand out from the rest of the stargazing apps out there. That doesn’t mean the stargazing functions are not great, because they are, it just means that it news section is my favorite part. Ok the rest of the text is from my original review. Lovely app that really does what it advertises. If you are looking for something to keep you busy and at they same time learn from, this app is perfect! I have absolutely no idea how they do it, but just point your phone up the sky and move it around to identify Stars, planets, satellites constellations and other awesome things. While previously, you could only analyze constellations with charts, maps, telescopes or pay a visit to the nearest planetarium today you can use this mobile app to uncover a vast amount of information about what’s happening overhead at any given time! Simply amazing how far along the technology has come. Not only can you do that with this app, but you also get daily updated astronomy news to keep you updated what’s going on in our wonderful universe. Definitely a must have.

Now let's slide over to the next review in the carousel:

★★☆☆☆
Not what it advertises
Have to hit continue three times upon opening app. The third screen is Reg update screen with a small option to “restore” at the bottom of the screen. I accidentally hit continue the upteenth time I opened the app and instantly received email stating it was going to charge me $9.99 a week. No thanks.Point screen at one part of th sky infront of my house says one thing then point it to the back of the house and ironically it says the same. Somehow the sun is up in the dead of night and should be shinning at me through the pitch black sky. I’d post photos if this review had an option or I could send to admin IF I had the option but can’t find support anywhere.

Hmm... maybe that was an outlier. Let's check the next one:

★☆☆☆☆
Have to resubscribe every time you use it
Very disappointed. I signed up to use it and it was a decent tool the first time I used it, but when I went to use it a second time (on the same iPhone 11 I bought it and used it on the first time, it made me sign up again as if I had no subscription. It worked fine the second time, but still I had to take the time to resubcribe. Then, the third time I went to use it it did the same thing and I didn’t want to take the time to sign up again, plus I wanted to check my iTunes account to make sure I wasn’t paying multiple subscription fees for the same app, so I didn’t use it that night. The fourth and fifth time, the same thing. Very poorly designed in that way. I should be able to sign up for the recurring subscription, as it states it is, and every time I open the app on my phone it should recognize me as a paid subscriber and let me use the app. What a pain in the ____!!

Ok, this definitely warrants to keep scrolling:

★☆☆☆☆
Seems like a monetary vampire app that’s more advertisement than actual app
I installed this to track stars not for the app to immediately try to sell me on a better version of the app, AND a premium service with reoccurring billing immediately after opening. I naturally wasn’t impressed or lured in, but the real problem was the ad in the app wouldn’t let me actually use it until I tapped a tiny bit of text at the bottom. Please, stop doing this with free apps. Now I DEFINITELY don’t want anything to do with the paid app or the recurring service. It’s probably further riddled with micro-transactions, which is a problem I see more and more lately. Since the app asked me to rate it twice in the first ten minutes of use, here you go. Also the compass is bad and inaccurate. Looks like your advertisement didn’t work....

Now I'm starting to see a pattern here:

★☆☆☆☆
I’d give zero starts if could!
First of all took forever to even get to use the app because of all the garbage up selling. Then had to sing up for a trial to even use it since they demand $9.99 month before even using to see if it’s worth it. It’s not and within 5 mins I closed out and cancelled trial. It’s literally the only trial I’ve closed out that fast.I point to the sky and it shows the moon and some other stars that I absolutely wasn’t even pointing the phone at. Not even close to it. Then I go to a different location and screen doesn’t change at all. You have to manually move the screen and then you have no idea what location those images are actually at since screen doesn’t lock onto what it’s actually looking at.I can use a star map in a book and get better help than this garbage app. Don’t waste your time or money on this at all.

Last one:

★☆☆☆☆
Useless even if you pay
I thought this would’ve been a great app. Unfortunately, even after paying it’s pretty outrageous cost, it still could not identify a constellation. In fact, it left it up to me to identify ANYTHING. The App was perfectly happy when I tagged Jupiter as the North Star (I am in Southern California). Other ‘free’ apps work significantly better. Don’t spend your monthly “subscription” (what is a subscription here? Does our astronomical view change that much each month!? For a monthly fee why can I not get an approximate daily view of where the ISS is? Or the new NeoWISE comet? Or show me a constellation, or a planet? ) This app did absolutely ZERO of any of these things. I got a better view when I pointed my App and Camera at my lawn ..😢

Let's dig in with AppFigures and look at the star breakdown of just the reviews - there's only 835 of them (!):
★★★★★ 109
★★★★☆ 6
★★★☆☆ 9
★★☆☆☆ 31
★☆☆☆☆ 680
Their average stars?
1.6 stars
ONE. POINT. SIX.
In these reviews, people are desperately trying to warn others not to make the same mistake they did:
​

★☆☆☆☆
DO NOT PURCHASE
This app charges a ridiculous amount of money to use it ten dollars a week ****** Definitely not worth that much money it really should be illegal!!!!!!!!!!!!!************

​

★☆☆☆☆
PREDATORY COMPANY
PREDATORY COMPANY - DO NOT DOWNLOAD - THEY WILL ROB YOU

​

★☆☆☆☆ Thieves Stay Away
I downloaded this app and canceled my subscription within 5 minutes and guess what they charged me 9.99 Surprised Apple is providing platform to this thieves.

​

★☆☆☆☆
Hard to believe these reviews are genuine
I don’t write reviews, but this one warrant one. This one has all the signs of a scam. I hope I’m wrong, but I doubt I am. [...] Apple should be worried since this app has over 70k of 5 star

​

★☆☆☆☆
BAIT AND SWITCH
This app requires a subscription to use at all. There’s no trial/test/preview, just enter your credit card details. Just charge for the app, not this bait and switch. Is apple reading this!? Terrible experience. Ffs

Let's look at their ratings over time. Blue line is new positive ratings per day. This is a completely unnatural pattern here, when overlaid with their download numbers.
The featured 5-star review is there because the scammers made sure to also long press on it and mark it as "Helpful", alongside submitting all their fake, bought ratings.
This scam has been operating from Indonesia for years, although "operating" is giving it too much credit. The app was last updated in 2019, so they are literally sitting and collecting the stolen money.
When you download and open the app, you HAVE to start a $10/week subscription to proceed. UNREAL.
Apple is doing nothing. In fact, they're even sending the scammers a cool $400k per month.
The scam: https://apps.apple.com/ca/app/star-gazeid1474038335
Their "website": http://textystories.com
Another image from their support website reads: "Life is wonderful, let our games be part of it!"
This is some utter BS. Honest developers are getting fooled by all sides. I am furious.

Shout out to u/Misanthropia for the original post — the hive needed more updated art!
This list is current as of episode 234 (2/10/21)
Desus goes by numerous aliases on the Bodega Boys Podcast. These aliases are based on references to pop culture, sports, and hip-hop. The long and ever-changing list of aliases or "AKAs" are one of the many running gags on the show. During an interview with Method Man on Desus and Mero, Desus explained that the idea for aliases was based on the alter-egos of the rappers in the song "Wu-Gambinos" on the album Only Built 4 Cuban Linx... by Wu-Tang Clan member Raekwon. (info via Wikipedia)
Desus & Mero no longer record from Milk Studios (moved indefinitely) and have been recording the podcast remotely from home due to the pandemic. Most of the AKA’s now mention social distancing, hot takes on covid and store closures.

Desus

Desus is extremely consistent with his aliases, almost always presenting them in the exact same order and without any exclusions:
Desus Nice — In a Hot 97 interview on April 13th 2017, Desus explains that people started calling him Desus as a play on his government name, "Daniel", and "Jesus", because he worked miracles with people's computers
Young Chipotle — Desus’ original alias, he explains in one podcast that it originates from when he was broke and buying Chipotle was a genuine treat
Pockets stay fat like Terio (Pockets stay fat like 'here we go') — A reference to viral star Terio, a young, obese African American boy whose videos of him dancing launched him to very brief viral fame. Recently, Desus added the more politically correct and kid friendly “here we go”
Eli Litby — A play on Eli Whitney, inventor of the cotton gin
Boutros Boutros Gully — A play on Boutros Boutros-Ghali, former Secretary-General of the UN, “Gully” being Jamaican Patois for an impoverished area
Slobodan Might-know-ya-bitch — A play on Slobodan Milosevic, former President of Serbia and important player in the Bosnian War
Young Day Party — I believe this was adopted in the summer of 2016 after Desus recounted the story of a day party in D.C., which seemed to invigorate his love for partying during the day
Young Hot Take — He has hot takes, pretty obvious here
Desus H. Fuego — Another moniker to describe his hot (“fuego”) takes on topics
Mr. Nandos with a rando — Nandos is a portuguese chicken restaurant chain which originated in South Africa and is big in the UK and Australia. Rando is slang for random person. Having Nandos with a rando is eating chicken with a random person (credit to u/deweez)
Mr. Mil Novecientos Noventa Y Cuatro en Nueva York — In later episodes Desus rarely adds the “en Nueva York” bit, but it translates to “Mr. 1994 in New York”. "The Knicks team in 1994 made the finals and is a legendary team amongst all Knicks fans who were around at the time. That team got to game 7 of the finals against the Rockets. NYC rallied around that team hard body because that team absolutely embodied NYC to a T with guys like Ewing, Charles Oakley, Mason, Starks, and Derek Harper." (credit to u/Okieant33)
Mikhail Goin-off — derived from former Soviet leader Mikhail Gorbachev (credit to u/GhettoFob) converged with an allusion to losing ones temper in an act of random violence.
The Jouvert Boss — “Jouvert” is a carnival held in Caribbean/West Indian culture, involving a lot of partying
MC Likkle Gungo Pea — Gungo pea is a type of peas (also known as pigeon peas) often used in Jamaican dishes. Reference to his Jamaican heritage (credit to u/hopelessromcom)
"Pullin' up from 40 with your shorty" — Desus will “pull up”, or make a pass at, your girl even when the odds are slim or unlikely, much like a 40 foot shot in basketball
"Don’t talk to me in the Uber Pool, I don’t know you" — Uber introduced a service where you can share rides with other Uber users for a discounted rate. Desus has expressed his reluctance to engage with strangers when he is using it
The original “my plus one got a plus one so don’t make a fuss son” — When Desus shows up to an event with a girl, he brings two, and he's intimating that the host shouldn’t have a problem with that
Desus Rothstein, the Jamaican Jew — Originated around when Mero began his house search in Bergen County, NJ where a number of wealthy people of Jewish descent live. Desus envisions a version of himself who would fit in there
Jermaine Avocado Toast — Desus has gotten more cultured as a result of their success, and as such he has been able to indulge in things usually enjoyed by privileged white people, a stereotypical example of that being avocado toast. This is Desus’ gentrified, hipster persona
Young PA — Possible reference to the sound of small amount of air being expelled from a loose butthole, which is an impression Mero occasionally does (credit to u/jimsternub). This is also a reference to Brooklyn rapper Young MA.
The Ghost of Mufasa — A reference to Lion King, but beyond that I have no idea why he adopted it. Still hilarious though, and the nickname that most often makes Mero laugh
Young Charcuterie without the coonery — Charcuterie is considered very hip and trendy right now, and Desus is again saying he has a taste for the finer things, but is no longer interested in “coonery”, a derogatory term used to describe stereotypical African American behavior
Chile Limon, the left handed reliever for the Yankee’s (Que lo que?) — A fictional persona that seems to be a Latino version of Dock Ellis, who famously threw a no hitter while high on Acid. Chile Limon is also a popular seasoning/flavor with the Latino community
3 Phone Jones — Desus originally adopted "2 Phone Jones" after he reluctantly bought an iPhone to go with his Samsung Galaxy. He then received a Google Pixel, making it 3 Phone Jones (credit to u/ArtSorr0w)
Desus Ex Machina — A play on the common plot device “deus ex machina”, or “god from the machine” in which an unsolvable problem is suddenly resolved by some unexpected intervention. Desus also used to have a tumblr entitled "Desus Ex Machina" (credit to u/hardcore9)
Jay Chuckles — Revealed in episode 55 to be a reference to a now-defunct shoe store in NYC. Did Desus read this thread?
Stanley Cups — Desus' former rap alias, as revealed in episode 53.
The Human Dr. Bronner’s Label (Dilute! Dilute! Dilute!) — A reference to the concentrated soap Dr. Bronner’s Castile soap, which needs to be diluted. I didn’t quite understand how Desus applied this to himself, but it came from a joke in Episode 51 or 52 about Sean Spicer trying to defray controversy surrounding President Trump's decisions
Dionardo DiTrappio — A play on “Leonardo DiCaprio”, the actor, but referencing “trapping”, a slang for selling drugs.
Mr. 240p because I like my Pino blurry — Desus longs for the days of very low resolution pornography. 240p refers to the resolution, which is extremely low by modern standards
DJ Woolite AKA You're listening to Washed FM up next we got 24 hours of — The host of the fictional station “Washed FM”, a fictional radio station that is sometimes referenced along with “WSMK, Smack City Radio”. Woolite is a brand of fabric softener. Desus said multiple times on the podcast that now that he's single and living alone, he washes his clothes with extra fabric softener. As a kid, his clothes would get washed and be hard as nails. Again, he's got a taste for the finer things in life. (credit to u/Okieant33)
The Curried G.O.A.T. — A double reference to Desus’s Jamaican heritage, where Curried Goat is a popular culinary item, as well as referencing the phrase “G.O.A.T”, short for “greatest of all time”
Desus Spicer — A play on the former White House Press Secretary, Sean Spicer, who is often referenced on Desus & Mero as “spicing up” or “adding spice” to his takes
Jamal Hashburn — A play on Jamal Mashburn, a former NBA player, about Hash
The Bronx Celine Dion — Refers to the fact that Celine Dion is very popular in the Jamaican community, and so Desus is like Celine, but from the Bronx. (credit to u/chefboyardu) This is especially present with foreign and immigrant culture which means he is of mogul or iconic status for the Bronx (credit to u/courtofdacrimsonking)
Wray and Nephew's Nephew — A play on J. Wray and Nephew rum, which has its origins in Jamaica like Desus. Also, Desus drinks a lot, which you probably should have figured out by now. Introduced in episode 58
The Moreno you can't contain-o — A play on "moreno", a Spanish term for someone with dark skin
The Human Meme, Word to Ja — A play on Ja Rule's infamous mistake of believing that the word "meme" is pronounced "may-may"
Young Erewhon — A reference to a bourgeois health food store in LA, which makes this nickname in the vein of "Jermaine Avocado Toast", demonstrating Desus' taste for finer things now. (credit to u/a-1-since-day-1)
The Racist Provocateur — Desus flipped an angry tweet from April 28th 2017, in which someone called him a "racist provocateur" into a new alias
Henrik Bud-qvist — A play on NHL goalie Henrik Lundqvist, who currently plays for the New York Rangers
Nelson Bang-dela — An old alias resurrected in episode 65, a play on South African civil right's icon Nelson Mandela
Sergio Can't-see-me — A play on Sergio Tacchini, an Italian fashion designer and former Tennis player
Vladimir Boofin' — A play on Russian president Vladimir Putin, "boofin" being a reference to smuggling something by sticking it inside one's rectum
The Human Werther's, melting in your mouth — A reference to Werther's Originals, a brand of caramel hard candies favored by old people. Not really sure what this one means otherwise.
Mr. Becks on Deckington — The first time Desus introduced this one, he accidentally said "Mr. Becky's on Deckington" which was an incredible Freudian slip since Desus has been accused of not being into black women, and "Becky" is the stereotypical white woman name in pop culture. This is a reference to Desus always drinking Beck's, a cheap beer he favors along with Heineken. Adding "-ington" to words is New York slang, as Mero explains at some point.
Rikki-Tikki-Squad-bi — A play on Rikki-Tikki-Tavi, a character from the Jungle Book
Greg "Paaa"-povitch — A very meta play on San Antonio Spur's head coach Greg Popovich and the onomatopoeia of spreading butt cheeks apart (according to Mero)
Morris "Say it with your chest"-nut — A play on actor Morris Chestnut
Mahatma Gone-B — A play on famed pacifist Mahatma Gandi
Not Macka B but I got the cucumber — A reference to a viral video in which Reggae artist Macka B raps about healthy food in his "medical monday" series, Desus is unsurprisingly referencing his penis
The juices are pressed but your boy never is — Being "pressed" means someone is applying pressure to you, and no one would do that to Desus. The juices he is talking about are probably the morning drink he has with lemongrass and cayenne pepper that he makes reference to many times in recent episodes of the podcast.
I am the Art, dammit! — Not sure if this is a reference to anything specific or just a Kanye-esque line a crazed creative might yell out at some point
The Don Dada Ganoush — I believe this is a reference to the Meditteranean dish Baba Ganoush, "Don Dada" is Jamaican Patois slang (I believe) for “top pimp” or “big player” and a sort-of homophone for "baba"
No more Cup of Noodles — I don't know if this is a reference beyond the fact that Cup of Noodles is a struggle meal and Desus is no longer struggling
The Prince of Peckham — A reference to Peckham, a diverse neighborhood in London
The Fashion Nova Casanova — Fashion Nova is an online clothing retailer that specifically targets curvy women that Desus and Mero reference pejoratively (saying it's for bottle waitresses), Desus is saying here that he excels at seducing these kind of women ("Casanova" is a term of a man who excels at seducing women derived from the name of Italian Giacomo Casanova)
"William H. 5 Cent, 10 Cent, Dolla... Forget the small change, give me the the big money wine" — A reference to Soca Boys song "Dollar Wine (one cent, five cent, ten cent, dollar)" which apparently was super popular in the West Indies. "William H Holla is something Jay-Z used to call himself back in his hey day. It comes from the fact that Bill Gates' full name is William Henry Gates. Jay-Z used to give himself nicknames back in the day. J-Hova caught on but he used the term William H Holla because Jay-Z also coined the phrase "Holla At Me" and "Holla Back" and just shortened it to "Holla". So put the two together and you have William H Holla. He first said it on the song "Stick to the Script" off the Dynasty album. So Desus took it and made it his own." (credit to u/Okieant33)
The only anthem I salute is Dipset — A reference to the ongoing national anthem protests in the NFL, Desus is saying the only anthem he salutes is "Dipset Anthem" by Harlem rap legends The Diplomats
Mister Sauga, Catch me at Square One Top Left. Mans is marved. (Dont cheese me bro) — Finally a Canadian-centric reference, which makes sense given that the Bodega Boys have performed there multiple times. This is a reference to the Square One Shopping Center in Mississauga, Canada (where Desus alleges his mysterious wife and kids live), and "top left" is Greater Toronto Area slang for "truthful" or "seriously". "Mans is marved", means "I'm hungry" in Toronto slang (credit to u/Fortehlulz33)
Trill Rizzuto, holy cow! — A reference to former Yankees player Phil Rizzuto who would later go on to be a commentator, where his trademark expression was "holy cow!"
Mister Soft Palms because all I do is count checks and jerk off — I don't know if this is a reference to anything except Desus bragging about his lifestyle
"We got OJ, uh purple stuff, soda, and it's me! Sunny D!" — A reference to an old Sunny D commercial (https://www.youtube.com/watch?v=MQE3jWYuGiw), and a play on the fact that people likely used to called Desus by the nickname "D", so "it's me! Sunny D" would be like saying "it's me, Desus!". Also kind of ironic since Desus is not a particularly sunny person (cue Dark Desus).
David Yerp-man — A play on David Yurman, an expensive jewelry company, and NYC slang exclamation "yerp"
Desus-expensive, Desus-Red Bottoms, Desus-bloody shoes — A play on a lyric from fellow Bronx native Cardi B taken from her song "Bodak Yellow"
Smo-a-kim Noah — A play on NBA player Joaquim Noah who played for the Knicks
Andrew Coooooool-nanan — A reference to serial killer (most notable for killing Gianni Versace) Andrew Cunanan
The Junior Energy God, come sit down 'pon me charger — Originally just the "Energy God" until Desus realized that that was fellow Jamaican Elephant Man's aliases. I thiiiink this is referring to the phrase "bring the same energy", the idea that if one is saying something behind someone's back, when confronted by the individual they should stick to their original statements. This alias started after the infamous Desus & Mero visit to the Breakfast Club, in which DJ Envy accosted the boys about a joke they made about his wife. Desus & Mero didn't punk out and therefore "brought the same energy". Someone tell me if I'm reaching here.
Call me PetCo cause I got your bitch-on-freeze — A play on words for the dog breed Bichon Frise
The Topic of Gossip in Syosset (Shout out to 11791 ah ah ah) — Syosset (zip code 11791) is a town in Long Island, NY. it's real bougie and suburban so Desus is saying basically he's got reach and is known not just in the hood but in the wealthy burbs too (credit to u/terminal-chillness)
Grandpa Joe, When you see Charlie you see me don't touch that golden ticket — A direct reference to Charlie and the Chocolate Factory (Grandpa Joe) and Desus's cats name (Charlie)
Dead Eye Desus (Mornin’ Sherrif) — Dead Eye Desus refers to the 2018 video game Red Dead Redemption 2. The game features a gameplay mechanic called "Dead Eye" that allows the player to slow time to achieve easy head shots and kills. The game is also set in the late 1800's, early 1900's in the old West, which is why Desus typically references a Sheriff after saying Dead Eye Desus. (credit to u/biggak)
Mr. Shopping at StreetEasy with a bad breezy like I'm Yeezy, please believe me — Another one of Desus' tongue twisters, this one is in reference to shopping at StreetEasy, a NYC real estate website with an attractive woman like Kanye West might do
The Black Asiatic who will crack your back like an automatic craftmatic — Added in episode 54 after Desus' continuing gag about "big Black Asiatic men" (often referencing their penises). Here Desus is implying that sex with him (a Black Asiatic man) is very vigorous by saying he will change your posture like a Craftmatic mattress, which is a brand of mattress whose shape and orientation can be controlled electronically
Mr. La Marina in a mesh Merina with a fresh misdemeanor and a cold demeanor — This one is a doozy, but was adopted after Desus mentioned his frequent trips to La Marina (a bar on the water in Manhattan) in episodes released in the summer of 2016. A mesh Merina is a a mesh tank top (I think). The other two parts are self explanatory. Not sure how he always gets this one right without mixing up the words.
The Sheet-Mask Killer (No one could be iller) — A reference to Sheet Masks, a skin care routine some might find to be bougie. "No one could be iller" is a reference to how ODB introduces Ghostface Killah on "Da Mystery of Chessboxin" by Wu Tang Clan (credit to u/atorMMM)
The Black Zack Morris of Port Morris — A take on Zack Morris for his problematic schemes on Saved by the Bell. (credit to u/justic3bon3r) Port Morris is a neighborhood in the Bronx (credit to u/m9rockstar) home of The Bronx Brewery and Bodega Boys Beer
Young KPI — More than likely a reference to the various random office jobs Desus had (KPI = key performance indicator) (credit to u/atorMMM)
Your Personal Desus — Desus sometimes will recite lyrics by Depeche Mode “Personal Jesus” (1989) More than likely this is a play off his main alias (credit to u/justic3bon3r)
The Pelé of Peleton — Pelé (Edson Arantes do Nascimento) was a former Brazilian soccer player and considered one of the greats. Desus is an avid Peleton user so much he deems himself the greatest of all time
Your problematic bae — Desus occasionally says problematic things, but you still love him, hence him being your “bae”. He always ends with this one, followed by an exaggerated kissing sound.
*After Desus's last aka he gives some sort of problematic advice sometimes followed by explosions*

Mero

Mero (u/THE_KID_MERO) is far less consistent with his aliases. Depending upon how smacked he is, he will often exclude or repeat some of his aliases. He also adds them far less frequently than Desus.
The Kid Mero — In a Hot 97 interview on April 13th 2017, Mero explained that this alias comes from the fact that his father and uncle wanted to name him "Ramiro", but his mother vetoed it and named him "Joel". His father and uncle continued to call him "Ramiro", which was shortened to "Miro" as a nickname. When Mero started tagging, he changed Miro to Mero because he found E to be a nicer letter to write (credit to u/atorMMM) as well as he just didn't like how the "i" looked. Also tagging the name "Ramiro" that long would get you arrested
The Human Durag Flap — Mero’s original nickname, and a reference to how hood he is and his uncircumcised status, something that gets referenced very often (credit u/ZeddyG2 and u/chandlersokay)
Curve Gotti — A play on “Irv Gotti”, former boss of Murder, Inc. records
Donovan Mcdabb — A play on former NFL player Donovan Mcnabb, in reference to dabbing, which could have two meanings (smoking THC oil or the dance move created by the Migos)
Trizz Khalifa — A play on “Wiz Khalifa”, but substituting the first part of the name with the slang “Trizz”. Usually said in a fake patois, imitating Popcaan's cry of "Fuck Wiz Khalifa!" at a Mixpak event
SKKRRRT Loder — A play on “Kurt Loder” former host on MTV News and editor at Rolling Stone
James St. Fatdick, I'll Ghost on you shorty — Originated right around the premiere of season 4 of Starz hit show "Power", here referencing the main character James St. Patrick, whose street alias is "Ghost"
Tiger Backwoods — A reference to pro golfer Tiger Woods and Mero’s love for smoking backwoods
“I no fucking baby, I fucking man!” — A reference to the viral video that sent friend of the brand Pioladitingancia to fame
“Check the guest list again because my name is definitely on it, and no I’m not stepping to the side while you check! ” — Not so much a nickname but something Mero might have said back in the day when he was broke and had to lie about being on guest lists to get into clubs
CC Dab-bathia — A play on Yankees Starting Pitchers name, CC Sabathia (and close friend of the brand)
Goldman Shm-achs — A variation of the phrase made popular by Bobby Shmurda and a reference to Goldman Sachs.
Mensch Montana — An alias borrowed from French Montana (who is from South Bronx) and popular artist with the Bodega Boys. They have mentioned his classic Mac and Cheese mixtapes numerous times on the podcast. Also this is a nod to his Jewish family connection; Mensch is Yiddish for "good guy." (credit to u/chefboyardu)
The Da-da-da Dad of the year — A play on a lyric from ScHoolboy Qs song "Man of The Year" (credit u/ZeddyG2). Mero already has three Mero Jr’s and the bodega princess, and as far as we can tell is an awesome dad, thus earning such a title. Confirmed to be a ScHoolboy Q reference in episode 56
Been-Smacked Biyombo — A play on “Bismack Biyombo”, a professional basketball player on the Charlotte Hornets
Di-Yayo Maradona — Reference to Argentinean soccer legend Diego Maradona and slang for coke (credit to u/terminal-chillness)
Dick-in-ya-bae Mutombo — A play on Dikembe Mutombo, former NBA player. Mero now respects the woman’s agency and asks for permission first before entering
Barlos Santana — A play on famed guitarist Carlos Santana and Xanax bars
The Dominican Don Dada — Jamaican Patois slang (I believe) for “top pimp” or “big player”, and as we know Mero is of Dominican descent, hence “Dominican Don Dada”. The phrase "Jamaican Don Dada" is used by the character Lennox in the movie "Belly", which is a classic in hip hop culture (credit to u/a-1-since-day-1) He follows this up with "catch me at Locksmith throwing up on myself". Locksmith is a bar on 192nd & Broadway in Inwood, which is a REALLY Dominican NYC neighborhood (credit to u/terminal-chillness)
Some variation of "swipe my card again, put the bag over it, there's definitely money on it!" — A reference to a familiar experience for anyone who has been broke, in which you lie and act like it's the store's fault when your card gets declined
Romeo Xantos — A reference to famed Bachata artist and Xanax, Bachata being a dance and music style originating in the Dominican Republic. Also the added "Sooo xanny, lemme black out" is a play on Romeo's adlib "sooo nasty, lemme find out" (credit to u/terminal-chillness)
Light-an-L Dutchie "Hello? Is it weed you're looking for?" — Another weed double entendre referencing Lionel Richie and his famous song "Hello"
Papa Sushi, The Dyckman Don — A reference to often-referenced MamaSushi, a fusion sushi restaurant on Dyckman Street in Manhattan
Tom Brazy, your girl got my balls deflated — A boastful play on the Deflategate controversy surrounding Tom Brady and the New England Patriots after the 2014-2015 AFL Championship game
Feel-da-ass Tyson (CONSENSUALLY WITH YOUR PERMISSION) — A play on “Neil DeGrasse Tyson”, a well known physicist
Lil’ Snoozie Vert— A play on the name Lil Uzi Vert. This is also in reference for when Mero actually ‘tapped out’ on Instagram Live
Fry-an-L Messi — A play on Lionel Messi, a famous Argentinian soccer player of Italian descent, and smoking an "L", slang for blunt
Joe Hookah "I dare you! To smoke with me! At MamaSushi!" — A reference to rapper Black Rob's song "I Dare You" that features Joe Hooker on the hook. MamaSushi is a high-end restaurant chain located in New York
Ben Barson my hands are gifted — During the 2016 election cycle, famed neurosurgeon Ben Carson engaged in a brief campaign for the Republican nomination. Mero took to doing impressions of him, exaggerating Carson’s urban upbringing by saying he was “Ben Barson”, in which the “C” was replaced with a “B”, as a Blood gang member would. Unlike Desus, who almost never fumbles his nicknames, Mero has maybe said this one correctly one time
Xaniel Bedingfield — A play on Daniel Bedingfield followed by Mero playing "I Gotta Get Through This" a popular song by the artist Daniel Bedingfield with lyrics that are about Xanax (credit to u/KTTeal)
Some variation of “I’ll open your medicine cabinet and take all of your Benzos” — This is self-referential in two ways: 1. The earlier reference here is to when Mero admitted to Desus that he will unashamedly go through people’s medicine cabinets in order to snoop on their lives and 2. After the boat party story in which Mero got drunk and took some Xanax’s, he added “I’ll take all of your benzos” bit to express how much he enjoys the feeling Benzodiazepines create
The Xandman — This is a play on the musical artist “Scatman John” who was most known for his song “Scatman’s World”, the chorus of which Mero imitates with this name and the accompanying vocalization
Rico Sabroso — Spanish for “Rich Tasty”, but I’m not sure what the reference here is beyond that
Baby Newport — I assume a reference to Newport brand cigarettes, stereotypically popular in urban areas
Niño Brown — A reference to the main character of the film “New Jack City”, in which Wesley Snipes plays a crack dealer named Nino Brown, but pronounced like the Spanish word for "kid", giving it some Latino flavor (credit to u/Okieant33)
The East Tremont Stevie B — East Tremont is a predominately Hispanic area of the Bronx, while Stevie B was a recording artist from the 80’s with some incredible Jheri Curls. Sometimes sings "I want to be the one your Titi is fucking" after
I met Mike Francesca im never gon’ fail — A direct reference from when the Bodega Boys actually met Mike on the last episode on Desus & Mero on Viceland. In translation, this means after finally meeting with the iconic Sports Pope this makes him unstoppable. This is also a reference to Kanye West's song 'Ultralight Beam' where Chance the Rapper says "I met Kanye West, I'm never gonna fail" (credit to u/RemyDWD)
The Plantain Supernova in the Sky — A reference to the Oasis hit “Champagne Supernova”, but changed to reflect Mero’s Dominican heritage, which often uses plantains in its cuisine. Occasionally he will sing an extended version, which goes “One day you will find me, smoking weed on Tremont/in the Plantain Supernova in the sky”. How does he hit these melodies so perfectly every time?
Tom Petty and the Ball Breakers — A play on the rock band name ‘Tom Petty and the Heartbreakers’. Mero sings the chorus from Tom Petty’s solo project “Free Fallin’” as “Free Ballin’” suggesting that he feels free doing his Zoom calls without pants
Barmelo Xanthony — An incredible play on the Bodega Boy’s favorite NBA player, Carmelo Xanthony, and Mero’s beloved Xanax’s. (credit to u/terminal-chillness) Most recently, Mero has changed his references to him making sound financial decisions and balancing his portfolio since the interview with Carmelo himself on Desus & Mero on Showtime
Some variation of “If you see me in Target approach me like a bear” — Originates from Mero’s love of getting really high and hanging out in Target. Being high sometimes makes him paranoid, so he doesn’t like people just running up on him. Desus suggested people “approach him diagonally, like you would a bear”. Mero interchanges “bear”, “Ursine Mammal”, and “Oso” (Spanish for “bear”) at random
Benzo the Clown — A problematic clown for kids that ruins birthday parties and not refunding your $50 deposit. Originated on Episode 96, Desus starts talking about rolling up to Mero Jr’s bar mitzvah smacked. (credit to u/outtaspite) Benzo’s antics are normally cut short by Mr. Fun Fun (voiced by Desus) normally ending with the problematic light
I sold fake Lean to your favorite SoundCloud rapper — Not sure this is a specific reference other than the fact that Lean is pretty much a guaranteed accessory for any SoundCloud rapper and Actavis discontinued their codeine/promethazine cough syrup in 2014 due to abuse, so a lot of people are drinking fake Lean.
"Llego el hijo de Tito y Fifa papi"/"The son of Tito and Fifa has arrived, papi — In later episodes, Mero began to include some Spanish phrases at the end of his list of aliases, usually beginning with this phrase and building off of it. When Mero does this he also says "Hassan tira me lo pita" which is slang for "Hassan drop me a beat". Mero is making pretend that he's a DJ on NY's Spanish Radio Station 97.9 La Mega. Mero from here goes on to talk all kinds of shit about how hard and gangster he is. (credit to u/bobbuddha and u/Okieant33)
Please correct me if you have ideas or see mistakes!
​
Discontinued aliases:
Desus

• Young Green Room
• Desus Vice
• Vice-K Matsuzaka
• Kristap Por-sling-dick
• The Human Jerry Curl

Mero

• Blem de la blem
• Young Pap Smear
• Metro Bloomin' Onion (credit to u/raybegleiter)
• Fry-an-L Messi (Mero at one point said this instead of "Light-an-L Messi", he'll probably go back and forth)
• Papi Shampoo
• Lucious Lyon-ass nigga
• David Trizz-Dale

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

I live with my boyfriend, W., but we do not combine finances. Additionally, I would like to put a content warning here at the top: I discuss tracking food and weight loss throughout this money diary.
Section One: Assets and Debt
Retirement Balance - $19,195 in two 401ks (current and former company) and $18,478 in a Roth IRA (my grandparents set this up and matched the money I made working in high school/college - I'm very grateful that they set this up for me!)
Equity - no equity currently, I rent and do not own a car
Checking account balance - currently ~$5,000 (I try to keep it around this amount)
Credit card debt - $0 (I pay it off every month)
Student loan debt - $9,500 remaining to pay off the loans for my BA in political science (here's hoping I finish it off this year!)
Stocks - $1,190 in stocks from my former company. I also have some miscellaneous other stocks that I was gifted when I was younger and I'm unclear on the value of them (my dad manages them for me)
Savings - $1,500 (it took a big hit while I was unemployed this past summer)
Section Two: Income
Income Progression:
High school (2012-2013) - I worked at a local office supply store making $7.50/hour. I did this for fun spending money a few days a week after school.
College (2014-2017) - I worked two on-campus jobs. The first was as a front desk person at the fitness center beginning at the end of my freshman year; I typically did ten hours a week at this job. The second was as an assistant in our career center, and I did this for the entirety of my senior year; I typically did five hours a week at this job. Both paid $8.50/hour.
Internship (2015-2017) - I studied abroad off-cycle from July to December in Australia, and was offered an internship doing recruitment and operations work at my mom's company after randomly meeting the COO in an elevator and impressing him in a brief conversation. What originally was going to be a five week internship went on to be part-time remote when I was at school, and full-time when I was home for the summer and on breaks. It paid $12/hour and introduced me to human resources and strategy & operations.
Company #1, Job #1 (2017-2018) - After graduating college, I moved to begin working in Washington DC as an associate at a healthcare firm making $40,000/year. I really enjoyed this work and my team, even though there were some times I had to work long hours. I was promoted to a senior associate role after my first six months, which came with a 10% raise.
Company #1, Job #2 (2018-2020) - I decided that, while I liked my role within the company, I wanted to gain client-facing experience. I applied for and moved into a analyst role in a different department at $52,000/year. I was excited about this role because I got to travel and train clients onsite one to three times a month and build up a lot of important business skills. About halfway through 2019, I was told that they wanted to pay me more because they felt my effort outpaced my seniority and was out of the blue bumped up to making $70,000/year. During this role, I was also eligible for up to a 10% bonus based on how my team did.
Unemployment (2020) - Due to COVID-19, my company took a big hit being in the healthcare space. The vast majority of my team was made redundant in June 2020. While a super stressful time, I did get some severance and used it as an opportunity to assess what I really wanted in my next role; I knew I liked being client-facing, but realized I wanted to get back to human resources in some way.
Company #2 (2020-present) - I took my current role as a senior advisory specialist in the fall. I was able to negotiate a $75,000/year salary and a 5% bonus. The work I do is very energizing and rewarding, and I'm hopeful I can stay here for a while and move up the ladder because I like what I do a lot!
Main Job Monthly Take Home:
I make $4380.90 each month after deductions. I get paid twice a month.
Deductions (per paycheck)
· Medical insurance: $29.50
· Dental insurance: $7.50
· Eye insurance: $2.75
· 401k contribution: $156.25 (I plan on increasing this after my student loans are paid off) + 4% company match
Side Gig Monthly Take Home:
I run a book blog on the side, and while I currently don't make any money off of it, publishers often send me advanced reader copies of books! I save a lot of money that way, because I am buying books constantly.
Section Three: Expenses
· Rent: $975 for my portion of the one bedroom apartment that I share with W. I pay slightly more than half because I make more money than he does. All utilities are included.
· Student loans: $500 is the minimum I pay per month because I want them paid off as soon as possible (the minimum monthly payment is about half that). I usually throw extra money towards them when I have a low spend month.
· WiFi and cable: $140.06, which is absolutely ridiculous and I keep saying I'm going to call Comcast and negotiate this down but get lazy and don't. Yell at me in the comments to do this!
· Netflix: $14.88 (I also let my best friend use this)
· Spotify: $9.99
· Hulu with live sports, HBO, Starz, and Showtime add-ons: W. pays
· Amazon Prime: W. pays
· Nail salon subscription: $40 (this is cheaper than the cost of a gel manicure and includes a free gel mani every month plus extra bonuses, which makes this very worth it despite sounding extravagant!)
· Care/of vitamin subscription: $70
· Boxing membership: $179 for unlimited classes
· WW: $15.11 (I'm on a six month deal currently)
· Fitbit Premium: $9.99
· iPhone payment plan: $31.20 (this will end in November for my iPhone 11. I am still on my parents' unlimited data phone plan and have been told I never have to leave, which is a total blessing!)
· Google storage: $2.12
· iCloud storage: $2.99
Additionally, I have an annual payment of approximately $2,750 for my life insurance policy; I have a blend of whole and term life. I am currently not making these payments, as my grandparents created a fund to pay the first several years of premiums as they felt it was important for me to get life insurance at a young age so it could start gaining cash value. I am incredibly grateful for this!
Day One - Tuesday 1/19
7am: My alarm goes off and I am still tired. W. and I cuddle for ten minutes or so before he gets up to make us coffee. We drink our coffee in bed while watching a few YouTube videos from our favorite content creators; the two of us are very into a video game that we play together and consume a lot of content around it.
8:30am: Time to get back into work! We both work from home right now, so we move into the living room together. My inbox is surprisingly empty after a long weekend, so I dive back in to a client request that I didn't finish before closing my laptop on Friday.
9:00am: I have a few morning meetings, so I take a few minutes to get ready. I throw in my contacts and brush my teeth, then get dressed from the waist up in a comfy gray Fortune Ivy sweater and hoop earrings. I make another cup of coffee to keep my energy up.
9:25am: I move into the bedroom to take my meetings. I have a bed tray for my laptop, which makes it feel more desk-like on my bed. I first have a meeting with another member of my team to discuss how we're dividing up a project that we're working on together, followed by two town hall meetings. At some point during my meetings, W. texts me that he ordered an energy drink powder that we've been meaning to try and Venmo requests me for my half ($23). I munch on the last four donut holes we have left over from the weekend for a snack during my meetings and make sure to log what I eat in my WW app.
1:00pm: Out of meetings and in need of a break. W. comes into the bedroom and asks me if I want to go out on a quick walk, which I happily agree to. I throw on Girlfriend Collective leggings, my lucky Rangers sweatshirt, ballet flats, and a freshly washed mask and we head out. After a good 20 minute walk, W. offers to pay for McDonald's for lunch, which is great but definitely not WW friendly. I get a 10 piece nuggets and large fries, and W. gets himself a few burgers. He pays and we take it home to eat on the couch and chat for a few minutes before I have to get on more work calls.
2:00pm: Time for more meetings and project work! I return to the bedroom and call into meetings for an hour, including a weekly meeting I facilitate, and then put my 800th rewatch of Grey's Anatomy on the TV in background while I work.
5:30pm: I log off of my laptop right on time for a Facetime date with my DC best friend, A. We met at my first job and have been close since the minute we met. She just moved into a new apartment and got a new job, so she gives me a tour of the new place and we catch up for about half an hour. After we hang up, I say hi to W. for a few minutes and then go hop in the shower. I do my usual skincare routine (a bevy of Ole Henriksen products, I swear by them) before throwing on comfy clothes and joining W. in the living room.
7:00pm: I throw the Rangers-Devils game on my iPad (I'm a diehard New York sports fan except for basketball) and text my hometown best friend, B., about absolutely nothing while W. plays a video game for a while. I'm not super hungry, so W. heats up leftover tuna casserole for dinner while I just cut up an orange. At some point we mute the hockey game to watch a few episodes of The Real Housewives of Salt Lake City, our first forray into the Housewives franchise which we've quickly become addicted to. We brush our teeth and make it to bed around 10:30pm.
Total: $23
Day Two - Wednesday, 1/20
7:00am: Usual morning routine: wake up, cuddle, coffee, and videos. I get out of bed to make the coffee this morning.
8:15am: I join W. for a quick morning shower before work starts for the day. I also do my weekly weigh in and I'm down almost another pound! The progress is slow, but that is also the healthy way to lose weight. I mark it down and log my coffee.
9:00am: I text with my mom about today's inauguration while I work. She wants to know if I can hear anything from my place, but besides the occasional sirens, there is no big fanfare yet. I set a reminder on my phone to turn on the news in a bit to listen.
10:45am: I finish up a difficult client request and send it off to their account team. W. gets me a lemon Pellegrino from the fridge for me to enjoy during my 11:00 meeting.
12:30pm: Out of my meetings and we have a new president!!! W. gives me a recap of Biden's speech and I find myself getting emotional after watching the video of Kamala getting sworn in. After wiping away the tears, I throw some chicken, buffalo sauce, and seasonings into our pressure cooker so we can have easy lunches: chicken sandwich and salad for W., chicken quesadilla for me so I can easily measure out how much of each food item I'm using. I log my food and we eat together during a quick fifteen minute break.
2:00pm: After changing out my water bottles (I like to drink out of reusable water bottles over drinking glasses, not really sure why) I remember why I don't like to use this one. I log on to the Hydroflask website and order a 21oz bottle with the sports cap lid ($28.58). I pick a color that's on sale because it's cheaper, find a coupon code for free shipping, and go through Rakuten so I can get 2% cash back. I also figure now is as good a time as any to get dressed since I have to be on camera for my afternoon meetings, so I throw on a camel and black polka dot Papermoon blouse and black Beyond Yoga leggings.
3:45pm: Weekly check in with my manager while I snack on a sliced cucumber. He and I discuss my 2020 review, which he literally had to do for me when I was less than a month in the role, and what my goals for 2021 are. I am setting my intentions on Friday, and I am very excited to think through what I want to accomplish this year. We discuss a few other projects and end a little earlier than expected. A friend of mine is streaming on Twitch, so I put his stream up on the TV while I work on a data project and gift a sub to a fellow viewer ($5.99). I see that someone has put a 4:30-5pm meeting on my calendar for tomorrow, so I have to cancel out of my 4:45 boxing class. Sigh.
5:45pm: I wrap up my work and head out to chat with W. for a bit. We decide to play our favorite video game for a while, so we log in and start playing in duos. We get a win in our very first game! After a while, our good friend N. joins us, so we switch to trios. At some point during what becomes a marathon gaming session, W. makes himself a frozen pizza and I drink the last two Stella Cidres we have in the fridge. Brush our teeth and head to bed around 11pm.
Total: $34.57
Day Three - Thursday 1/21
3:57am: I wake up for absolutely no reason. I hate when this happens. It takes me over an hour to fall back asleep.
7:00am: Usual morning routine, cut a little short for me to get ready for an 8:30 meeting.
10:00am: In desperate need of a break from my work, I log onto Etsy to pick out some cute candles for A. as a little housewarming gift. I have to text her for her new address, which kind of ruins the surprise, but I know how much she loves candles so I do it anyway ($32.86).
1:00pm: I get off of a client call that I shadowed with a member of my team. I have just decided on my focus area, hence why I am trying to get more exposure to the client work here. My teammate and I debrief and agree that I'll continue to shadow the calls that she does with this client so I can see the whole process through.
3:00pm: Out of another team meeting and exhausted from work. My 4:30 meeting cancels, and I'm bummed for a few minutes because I cancelled my boxing class to be in that meeting. But my mood turns around almost instantly - I got off the waitlist for the 6pm class! I text W. so he knows, and he asks if I can make him dinner before I go because he doesn't want to wait until I get back to eat. Fair enough. I agree and get back to work on my data project.
3:30pm: I get an email with the return label for my Fitbit. I've had it for a year and it randomly started giving me a rash on my wrist, so Fitbit is reimbursing me the total amount I paid for it. Customer service at its finest! I send the label to my Fedex store for pickup tomorrow, since I don't have a printer ($0.52).
5:30pm: I wrap up my work for the day and throw on Old Navy active leggings and a tank, tie back my hair, mask up, and head out the door to the boxing studio. It's endurance day and we do eight minute blocks instead of six, so I am dying by the time class is done. After class, I go to Target to pick up a few miscellaneous items we need: half & half, white vinegar, and chocolate peppermint stick Luna bars ($10.64). I mobile order and stop by Chipotle on the way home to grab a dinner of crispy chicken tacos and chips and guac ($16.23).
7:30pm: I stop by the concierge desk on my way back into the building to grab packages I have waiting and to catch up with my favorite concierge. She is a delight to talk to, but busy tonight, so I don't stay too long. Once home, I devour my tacos in about four minutes and then shower before putting on the Laker-Bucks on the iPad while W. plays video games. We migrate to the bedroom after halftime to finish it and are both exhausted that we fall asleep immediately after.
Total: $60.25
Day Four - Friday 1/22
7am: Usual morning routine. After watching two videos, W. announces that he isn't feeling well and is taking a day of PTO. I get him tucked comfy into bed with a movie and start my work day early. I put Grey's Anatomy on the TV while I work.
11am: I am hungry after powering through work all morning, so I place an order for a cheese pizza from Wiseguys ($21.99). A nice quick walk will feel good.
11:30am: I mask up and head out to pick up the pizza, stopping by CVS on the way to get a Red Bull for W., a Diet Coke for myself, and a bottle of Benadryl because I ran out ($27.27). I eat a slice of pizza while watching a bit of a Twitch stream before getting back to work. I also spend some time texting with B., as well as my older sister, C.
1:30pm: Back to back calls. When they're over, I check in on W., who unfortunately only feels worse. He decides to try and nap, and also informs me that he wanted to watch a Marvel movie so he added Disney+ to our Hulu subscription. He pays for that, but I'm happy we'll finally be able to watch those shows we've been missing out on!
4:30pm: Done with my projects and decide to call it a little early today. I appreciate that my manager doesn't particularly care if we stop early when all of our work is done, and I need to go to the Fedex store. I listen to one of my curated Spotify playlists (a lot of Halsey, Taylor Swift, Joan, and Flor are on this one) while I walk there to pick up the label I had printed. As I walk out of the store, several of my music friends start texting me - Halsey cancelled her summer tour. I am bummed because I was supposed to travel and go to several shows with friends. I make a mental note to start cancelling hotel reservations and request my Ticketmaster refunds tomorrow.
5:30pm: Manicure time! I've started doing gel manicures every other week because I have a horrible nail biting habit and this is the only way I can stop myself. I catch up with my favorite nail tech and the salon owners over a glass of sparkling rose. Today we do a nude-pink polish with black and white polka dots. When that's done, I also poke around at the beautiful jewelry they sell and pick out a pair or multicolored acrylic bow earrings. My subscription covers the manicure, so I only have to pay my tip (25% of the service cost) and for the earrings ($24.87). I text W. to let him know I'm on my way home and he asks if I can pick up NyQuil for him. I pop into CVS on the way home to get it ($16.94).
7:30pm: W. and I have a quiet evening, bouncing between a few TV shows and basketball games. We call it an early night and go to bed before 10. Wild Friday!
Total: $91.07
Day Five - Saturday, 1/23
8:30am: I wake up feeling pretty well rested. W. is still sleeping, so I get out of bed quietly and head out to the living room. I answer a few work emails that came in last evening, including a stretch project to present some webinars later in the year! I used to facilitate webinars in an old role of mine, so I'm looking forward to flexing that muscle again. I also submit my Ticketmaster refund requests, cancel some hotel reservations, and peruse my favorite auction website. I spy my dream Louis Vuitton bag (Speedy 40 in canvas and leather) at what could be a steal. I do some mental math at what would be the max I would splurge on it and set a max bid. I'm currently winning and text B. with excitement.
9:45am: W. texts me that he's awake but still not feeling well. I crawl back into bed for some snuggles and ask him what he needs. He wants bagels, so I agree to go out to pick them up if he pays for them. He orders a BEC on an everything bagel for himself and a multigrain bagel with butter for me. I throw on black Girlfriend Collective leggings, a Halsey tee, and my Adidas superstars, grab my mask and jacket, and head out the door. It's a little chilly, but it feels good. It's a quick turnaround to get back with the bagels. W. and I eat them in bed while watching some Real Housewives.
12:00pm: We're still in bed. Oops. We transition into watching Transformers: Revenge of the Fallen and W. orders us some Popeye's to eat throughout the day: 12 piece spicy chicken, biscuits, fries, mashed potatoes, and a large Diet Coke to split. We will heat up leftover Popeye's for lunch someday this week. I embrace the fact that this is not going to be a good WW week for me, and remind myself it's okay to be human and have some indulgent weekends. Progress, not perfection!
5:00pm: W. dials into his weekly virtual D&D session and I decide to solo queue my video game for the evening. I debate having some wine, but decide the fast food was probably enough for my stomach and that I don't need to add alcohol into the mix. W.'s session wraps up around 9:30, so we chat while I clean the apartment a bit before taking a quick shower. I towel dry my hair, toss on some weekly skincare (eye cream and a fancy serum that I'm not really sure what it does, it just makes my skin glowy) before settling into bed.
Total: $0
Day Six - Sunday 1/24
3:00am: I wake up congested as can be. I get two Benadryl and a Zicam from the bathroom, lay back down, and pray for sleep to come.
9:10am: Well, I guess sleep came. I missed the start of the booking window for upcoming boxing classes, but luckily there are still openings in all the classes I wanted. I'm trying to up my workouts, so I decide to try the Wednesday morning class as well. Maybe I'll like being a morning workout person?
11:00am: W. and I both decide to call our respective moms. My mom and I try to talk at least once a week on the phone (we also text every day, I just haven't mentioned it, whoops) and we catch up on random bits of each other's lives for about 45 minutes or so. I tell her about Halsey cancelling tour and we're a bit worried, as we're supposed to see Maroon 5 together later in the year after it got rescheduled from 2020. Hopefully by the fall we'll have herd immunity, though I'm not super positive that concerts will happen. I miss concerts :(
12:00pm: I do a bit of apartment maintenance: taking out the trash, breaking down boxes and taking them to recycling, wiping down the countertops, etc. W. comes out to the living room when his phone call ends and we try to decide what we want to do. W. is still not feeling great, which is worrying, but he has no COVID symptoms. He gets a quick telehealth appointment and is assured that he most likely has the cold/head flu thing that is going around and should stay home to not burden the healthcare system. The doctor assures him that me coming/going from the apartment shouldn't transmit whatever W. has and that while he should stay home until he is feeling better, as long as I'm sanitizing and showering often, I can leave. I'm guessing a lot of people are asking that question since the doctor told him that unprompted, and I'm relieved to know that I won't be unknowingly getting someone else sick.
1:00pm: W. and I decide to order Vocelli's for a late lunch/early dinner: bacon and cheddar pizza rolls and a build-your-own stromboli with bacon, spinach, and extra cheese. I have a GrubHub gift card from Christmas so we don't have to pay out of pocket for this meal. We play some video games together until the food gets here, then pause to eat and watch an episode of Shark Tank. When we finish eating, we go back to gaming because there isn't much else to do while W. is sick.
7:00pm: I move into the bedroom so we can watch the Rangers-Penguins game on my iPad while he plays a different video game and I scroll on my phone. My dad randomly calls me, and I'm worried something happened to my grandpa (he's my last living grandparent and lives alone). Luckily, Grandpa is fine and my dad was just jealous that I talked to my mom this morning while he was out running errands. He's adorable. We catch up for about ten minutes before he has to go. When 8:00 rolls around, we switch over to the Wizards-Spurs game since they're finally playing again and mute the hockey game. Both teams lose and I'm a sad sports fan. We brush our teeth and throw on some Futurama to fall asleep to.
Total: $0
Day Seven - Monday, 1/25
7:00am: Usual weekday wakeup routine. When it's time to get to work, W. decides he'll work from the bedroom so he can continue to rest. We order Starbucks (peppermint mochas for both of us, turkey and pesto panini for him, sprouted grain vegan bagel for me) on UberEats and split the cost because we wouldn't normally have it delivered ($14.87). I listen to calls while I work and get dressed in a bright color Girlfriend Collective set and black Forever 21 active tank to try and offset the dreary weather.
10:00am: Out of my first set of meetings and I run the laundry down to the laundry room ($3.25). I listen to a Twitch stream while I work and continuously check on the Louis Vuitton I'm bidding on. The auction ends tonight at 8pm and I'm still winning!
1:00pm: Still working through projects. I have been outbid past the maximum I set for myself on the Louis Vuitton, which is disappointing but I'm sure I'll get one eventually. I can still dream about it in the meanwhile :)
2:15pm: I take a quick break to package up my old Fitbit and place an order for a replacement. It ends up being free because of my full refund; the only cost is not having a tracker for a week or so. Could be worse! I make myself an energy drink using the powder that we ordered earlier this week to fuel my afternoon meetings with some non-coffee energy.
4:30pm: I throw on my sneakers and mask, grab my gym bag, and head off to boxing. After a few tough client requests today, throwing some punches feels amazing!
5:30pm: Out of class and off to Safeway and Target for some filler groceries. I did a big food shopping last Monday and we ended up doing a lot of takeout, so we don't need much. I get milk, yogurt, frozen berries, ciabatta rolls, frozen popcorn chicken, peanut butter pretzels, and two types of cereal. I text W. to let him know I'm on my way home ($23.70 for my half) and despite the drizzle, it is a refreshing walk.
6:30pm: Freshly showered and time to decide what to do for the evening. I find a movie, Collateral, by doing a reference search for a movie vibe that I loved (Inside Man, if you're curious) but am disappointed to find out it's not available on any streaming service. W. saves the day by telling me we actually own it on DVD but have never watched it, and lo and behold, it's buried in our giant plastic tub of DVDs. Movie night saved! We curl up on the couch and watch the movie with leftover Popeye's.
8:45pm: The movie is done and I'd give it a solid 4/5 stars. While discussing our favorite parts of the movie, we get into a random fight. I find myself getting heated for no reason, take a deep breath, and ask him to explain his side. W. has severe anxiety, and it turns out he had a few anxiety attacks during the movie so he wasn't articulating himself properly. We talk it out and he apologizes; he's made a lot of progress on dealing with his anxiety, but he has a long way to go. Not wanting to end the night on a bad note, we decide to stay up a little later than usual so we can watch some more Real Housewives and feel better by the time we go to bed. Asleep by 11:30.
Total: $41.82
Weekly Expenses:
Food + Drink: $118.71
Fun / Entertainment: $5.99
Home + Health: $68.06
Clothes + Beauty: $24.87
Transport: $0
Other: $33.38
Lastly, reflect on your diary!
This diary was very typical in some ways, and atypical in others. I normally cook a lot more, but with W. being sick I definitely used that as an excuse for takeout, hence why I'm following WW to try and lose weight! I think if I continue to be careful with my spending I can pay off my student loans this year and build my emergency fund back up, so I'm definitely buying less "fun" things in 2021… but if another Louis Vuitton comes around I'll probably bid on it :)